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Marketing Audit Pepsi

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... variants, Max and Seven Up. The other problem for Pepsi has been the difficulties between Pepsi and the market. For this reason, Pepsi decided to collect email addresses of these consumers in order to increase its market department provides the audit for the customer. The customer is sent the audit and can confirm the audit with a `yes,' Pepsi Products Including- Diet Pepsi, Pepsi Free, Dr. Pepper, 7 up, and Pepsi. transfer. Journal of Educational Psychology, 90, 407-413. Elliott, R. (1998). Assurance services and the audit heritage. Auditing: A Journal of Practice and Theory, 17 (Suppl.), ...



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Sources list for MARKETING AUDIT PEPSI:

Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies

MacLaughlin, S. (2001), cited in Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies

Rezaee, Zabihollah Continuous auditing: Building automated auditing capability. 2002. On the Internet at http://www.cwu.edu/~atkins om/continuous_auditing.htm Rezaee, Zabihollah Continuous auditing: Building automated auditing capability. 2002. On the Internet at http://www.cwu.edu/~atkins om/continuous_auditing.htm
Continuous Auditing

"Company Information." (2005) Pepsi World. Retrieved 28 Jul 2005 at http://www.pepsi.com/help/company_info/index.php
Pepsi Cola

Pepsi Bottling Group 4Q profit increases (2005, January 25). Associated Press. Retrieved January 25, 2005 from Web site: [7]http://biz.yahoo.com/ap/050 125/earns_pepsi_bottling_4.html Pepsi Bottling Group 4Q profit increases (2005, January 25). Associated Press. Retrieved January 25, 2005 from Web site: [7]http://biz.yahoo.com/ap/050 125/earns_pepsi_bottling_4.html
Business Overview: Coke and Pepsi

 

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